New Straitsville was one of many coal mining towns established in southeast Ohio in the late 1800s, but mining operations ended after only 14 years when a group of striking miners set the coal seam ablaze. The fire, which still burns today, provided camouflage for residents to illegally make alcohol during prohibition, and created an economy that ran on moonshine instead of coal. Residents of New Straitsville are proud of their heritage, and after an update to Ohio's liquor laws in 2012 they can finally sell their famous product on shelves.