Meredith Allen's lingerie store sits across from the rubble of Kismet, a boutique that Allen once managed before it burned down in a fire that engulfed half a block of West Union Street in November of 2014. Though she still gets upset when thinking about the fire, Allen says that it pushed her to open her own store, something she had always wanted to do. Allen uses her store to fill a niche that she saw in Athens, and spends her time helping women to find empowerment through their sexuality.